Starting a Movie business in Kenya is one of the simple business ideas in Kenya. Many Kenyans today have home theaters and TVs in their homes hence find it easy to entertain themselves at home. Since there are no latest movies broadcasted by the tv stations, there is a gap. As an entrepreneur, this is a gap in the market that needs to be filled because many Kenyans are willing to pay for movies. This is why I want to show you how to start a movie shop and take your Movie business in Kenya to the next level.
I would advise you not to do the DVD rental or video rental store. This is because nowadays many movies come out including series. People want to go with the trend so you will hardly find people coming for an old movie in Kenya. Therefore, starting a DVD rental or video rental store business in Kenya is not as lucrative as starting a Movie business in Kenya.
Location for your Movie Business in Kenya
Just like any business, Location is key. Make sure you identify a location where there are youngsters who will buy movies. Estates have become one of the best places to start a movie shop because its near your customers and rent is often affordable. Make sure you identify a highly populated area to get many customers. This will guarantee you a possibility of making between Ksh 5000 – 1000 on a bad day.
Movie shop business plan
Before you start Movie business in Kenya, you need to have a clear business plan. Like where will you source your movies, what equipment will you need, whom will you sell to, how will your customers know you. This are some of the things you need to think about before I show you How to start a movie shop.
- Fast computer (Core 2 duo, 2 GB RAM, 1 TB HDD, DVD Writer & Software) 40,000
- TV Screen for displaying and previewing movies for customers 20,000
- Fast internet Connection for downloads: 3000
- Good Quality blank DVDs 50 for a start: 500
- DVD Duplicator: Kshs 35,000-50,000
- Sleeves for putting burn DVDs for clients: 200
- Felt Pen for Marking the burnt DVDs: 100
- Papers for Printing Posters for display: 350
- Board for movie display: 1000
- Furniture (Chair, table, counter, bench): 30,000
- Small printer (Epson is better because it’s cheap to run) : Kshs 15,000
- Woofer for playing background music to entertain customers as they wait: 5000
- MCSK license: 4000
- Municipality Licence: 7000
- Rent: Ksh 10,000
Total capital required Ksh. 160,000 – 200,000
If you already have some of the items like computer, furniture printer then this will reduce your capital. You can also ask for support from friends and relatives if they might have some of the items above then they can help you reduce your startup cost for your Movie shop business plan. The dvd duplicator can be purchased later once your business picks up and you become busy. For a start you don’t need it. Make sure you print quality posters as faded posters will often drive away customers.
Movie shop requirements in Kenya
It’s important that you have a license from MCSK and County Government to start selling movies. These are the main movie shop requirements in Kenya. Ensure you have the above to avoid your equipment being confiscated for lack of compliance. Selling movies in Kenya is a good business so if you are willing to start, make sure you start it well. Do not take shortcuts otherwise you will lose customers and also risk closure due to noncompliance.
Once you pay for MCSK licence, you will be given movie rating stickers from Kenya film censorship board. They will give you a list of banned movies that you should not sell. You will also get advice from them. You will also get a license to put in your business premises and two receipts for Ksh 3000 MCSK and 1000 from Kenya film censorship board. I would recommend this as one of the small business ideas in Nairobi that you should try.
Now that you know how to start a movie shop, we wish you luck with your Movie business in Kenya.